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商品編號： 9-392-019 出版日期： 1991/10/10 作者姓名： Rosenzweig, Philip M. 商品類別： General management 商品規格： 19p 再版日期： 1993/07/08 地域： United States 產業： Software development industry 個案年度： 1991 - 1991
商品敘述：
In July 1991, Microsoft has achieved record growth and profitability in the PC software industry. The case focuses on Microsoft''s founder and CEO, Bill Gates, and his top management team, as they seek to retain the innovation and spirit of a small company in a rapidly growing and changing environment. Specific issues include the management of organizational complexity, cultural change, CEO and COO interaction, compensation, and leadership.
涵蓋領域：
Management;Executives;Compensation and benefits;Organizational culture;Organizational change;Business growth
相關資料：
Case Teaching Note, (5-394-028), 11p, by Philip M. Rosenzweig
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